Connectivity that fits
Every IoT use case has its own requirements.
Whether cross-border coverage, reception at challenging locations,
high or low data streams – FUSION IoT finds the SIM tariff that is precisely tailored to fit your needs.
For cost effectiveness and efficiency.
SMART ADVERTISING & STORES: RETAIL ANALYTICS – CUSTOMER ANALYSIS IN RETAIL STORES
INDUSTRY: Retail
Brillen AG has introduced retail analytics in a selected store using heat mapping and entry management to better understand customer behavior. Heat mapping is used to determine who spends time in the store, when and where, and which areas are the most popular. The data collected using retail analytics is transmitted via the FUSION IoT SIM card. In this way, targeted measures can be taken to optimize the store layout and product placement. Admission management makes it possible to create customer movement profiles and intelligently control access to the store. For example, peak times can be better managed, and queues avoided.
MEETING THE CHALLENGES
- Unknown customer movements and numbers in the store
- Determining the strongest sales locations in the store
- Analysis of peak times and personnel planning
- Increasing sales
SERVICE REQUIREMENTS
- Heat mapping using special sensors
BENEFITS
- Analysis of customer movements to better meet customer needs
- Optimization of product placement to increase sales
- Improved shopping experience thanks to optimized store layout
- Improved personnel planning for expected customer peaks
- Reduced waiting times thanks to intelligent admission management
- Quick and uncomplicated installation so as not to interfere with store operations
Do you have similar challenges?
We will find the right solution for you. We will give you objective advice and find the IoT tariff that suits your IoT products perfectly.